Increase retention during reorgs, promotions, and internal moves

By Jennifer Bourn

A blonde, female executive discussion the details of a company-wide reorg and strategic internal promotions with her team

Your existing team is your biggest opportunity right now.

Hiring has been slow for a while now, and in tech especially, plenty of companies are slow to replace the people who leave. Running leaner has become the norm, and the work still has to get done, so the roles a company fills from within carry more weight than they did a few years ago. By 2025, internal moves accounted for 62% of all role fills, up from 51% in 2021, as companies closed gaps without adding headcount, according to BambooHR.

Getting those internal moves right matters more than it has in years, because a company that can’t backfill is building its results entirely out of the people already on the team.

When you put someone into work that fits what drives them, you tend to get their best effort and a longer stay, and the retention effect is well documented, with employees staying nearly twice as long at companies that make internal mobility a priority, according to LinkedIn. Handle these moves well, and you protect the two things that are hardest to replace right now:

  1. Your output.
  2. Your best people.

Your team has more to give than roles ask for

A lot of the capability you need is already sitting inside your company, in people whose current roles don’t ask enough of them. Resume Now’s Untapped Talent Report found that 69% of employees feel their current roles don’t fully use their skills, and nearly 75% said they’d start looking elsewhere if that kept up. When someone is miscast like that, understanding what drives them points you straight to where they’d do more and better work.

Reshaping a role around what energizes someone can change their output more than you’d expect, and it doesn’t take a new hire to do it. When you move the draining tasks to people the work suits and free up your strongest people to spend more of their time in what they’re wired for, you get clearer thinking, faster execution, and more from the headcount you already have.

A promotion changes the work, so make sure the role fits

Promoting from within makes even more sense when external roles are scarce, and everyone’s trying to grow their people without adding to the payroll. Wharton’s research backs that instinct, with an analysis of years of personnel data finding that companies:

  • Pay external hires 18% to 20% more than people promoted from inside.
  • Rate external hires lower through their first two years.
  • Let external hires go 61% more often.

The big takeaway is that the person who already knows your business is the safer bet. An internal candidate also carries your systems, your client relationships, and the reasoning behind decisions made three years ago into the new seat on day one, which is knowledge you’d otherwise pay to rebuild.

The catch with any promotion is that it usually hands someone a different kind of work than the job they earned it in.

Moving a strong individual contributor into management swaps deep focus and craft for coordinating, coaching, and managing people, which runs on a different set of Motivations entirely, and someone who thrives in the first can struggle in the second. Knowing what drives a person tells you which way it will go before you make the call, so you can move the people who’ll be energized by the new role into it and offer the others a path that fits them better.

Knowing what drives your people also changes how you spot those who are ready for more.

A performance review shows you who’s doing well in their current seat, but it tells you very little about who has the drive to take on something bigger, and those two groups don’t always overlap. When someone excelling in a narrow role turns out to be motivated by exactly the kind of challenge a larger job would bring, spotting that early lets you offer them a path forward before they go looking for one somewhere else.

After cuts, a reorg is your chance to rebuild around fit

The people who stay after a round of cuts rarely bounce back to full speed on their own.

In a Leadership IQ study, 74% of surviving employees said their own productivity dropped after a layoff as they absorbed extra work and watched colleagues walk out the door, and how you place those remaining people during the restructure that follows has a lot to do with whether that dip becomes the new baseline or the team steadies and climbs back.

The productivity loss runs deepest among the people who sat closest to whoever left, since they lose a working partner and pick up the extra work in the same week.

Restructuring is hard to get right even in a good year, and companies are running plenty of reorgs right now, yet McKinsey found that fewer than one in four organizational redesigns meet their goals.

A big part of why they fall short is that they shuffle roles around a chart without stopping to ask whether the people fit the new structure. A reorg is one of the few moments when you can fix that, because you’re rebuilding teams from the ground up and get to shape them around how people are wired.

What changes the outcome is mapping the whole team’s Motivations before you draw the new org chart, then building around what you find.

Once you can see where a group’s drives concentrate and where they thin out, you can pair your heavy thinkers with your heavy doers so strategy and execution balance each other out, and route incoming work to the team whose Motivations line up with it.

When you place people in roles chosen around what drives them, they feel understood and see a point to what they’re doing, and that sense of purpose is one of the strongest reasons anyone stays, which counts for a lot when 63% of workers who quit point to a lack of advancement, according to Pew.

People react to the upheaval itself according to what drives them, so the profiles you used to build the new structure also tell you how to support everyone through it. 

  • Achievers start questioning whether the company can hold onto strong performers, so they need a visible path to recognition in the new structure.
  • Drivers push straight through in a way that makes it easy to assume they’re fine when they need the same clear goals and resources as everyone else.
  • Influencers withdraw when decisions get made without them, and they come back fast once you give them a hand in shaping how the change gets communicated to the rest of the team.
  • Learners want the thinking behind the restructure, and the more of it you share, the faster they settle into the new setup.
  • Optimizers watch the handoffs break as work gets redistributed, so give them defined expectations for the new structure and the authority to repair the workflows they can already see failing.
  • Orchestrators, who lose the systems and rhythms they spent years building, steady fastest when you pull them into designing the replacements.
  • Relators feel the departures hardest because the relationships were the point of the team for them, so make room for the team to acknowledge what changed before you push everyone into the new workload.
  • Visionaries turn cynical when everything narrows to the next quarter, and they need a line of sight to where the company is headed once the dust settles.

Case Study

A digital agency CEO leads a company-wide reorganization using MCode

When year after year, project blow-ups drained profit margins, the CEO used MCode to reorganize the entire digital agency around motivational balance. Afterward, employees said they felt heard and understood, knowing they had “a place and purpose in the company rather than just fulfilling a role — and the crises stopped.

Read The Full Case Study

Run the Job Fit Report before an internal move

Motivation Code’s Job Fit Report runs on our motivation assessment, the MCode assessment.

Each person describes four achievements from their own experience, and a proprietary algorithm reads the motivational patterns in those stories to map them across 32 Motivations and eight Motivational Dimensions. Once someone has taken it, that profile stays on file and works as a reference point for any move you weigh later.

When a specific move is on the table, a promotion, a new role, or a seat in a reorg, the Job Fit Report scores that person’s profile against the exact role you’re considering. You see where they’ll thrive, where they’ll struggle, and what the new job will demand that their current one doesn’t, along with how they’ll mesh with the manager they’d report to.

Comparing a few people for the same seat? It ranks them by overall fit and hands you tailored questions for each one, so you walk into those conversations already knowing where to dig.

Put your people where they’ll do their best work

Knowing what drives your people guides every internal call you make, from promoting with confidence, to reshaping roles that have gone stale, to spotting who’s ready to grow, to rebuilding teams after a hard year. You gather it once, and it keeps giving back for as long as someone stays.

Want to see what your team’s Motivations reveal?

Take the MCode assessment and see your own results, learn how the Job Fit Report scores your people against a role you’re filling from within, or book a demo to walk through a sample MCode assessment and Job Fit Report. Sometimes the best talent move you can make is putting someone you already have in the role that fits them.

Chief Marketing Officer, Jennifer Bourn

Written by Jennifer Bourn

Jennifer is an Orchestrator who brings 26 years of expertise and experience in branding, design, copywriting, and 21 years as an agency owner to her role as Chief Marketing Officer at Motivation Code.

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