The data points HR needs to predict hiring success

By Jennifer Bourn

A Black man shaking hands with HR staff and the hiring manager

Most organizations invest heavily in their hiring process. Job descriptions get refined, interview panels get structured, personality assessments or cognitive ability tests get introduced, and still, nearly half of new hires fail. Why? There’s one variable that rarely gets measured and is consistently overlooked — and according to a landmark study, it’s the most reliable predictor of whether a new hire will succeed or fail.

A three-year study by Leadership IQ, covering 5,247 hiring managers and more than 20,000 hires across 312 organizations, found that 46% of new hires fail within 18 months. Of those failures, 89% came down to attitudinal issues — coachability, emotional intelligence, motivation, and temperament. Only 11% of failures were due to a lack of technical skills.

The things most hiring processes are designed to measure are the least likely reasons a new hire will fail.

Skills vs motivation in the hiring process

Skills reveal what someone can do. Motivation determines whether they’ll sustain the effort to do it well.

Technical competence is the threshold a candidate needs to meet to be considered. But once that threshold is crossed, skills alone are a poor predictor of sustained performance. What determines whether someone thrives in a role — over months and years, not just the first 90 days — is whether the work itself aligns with what drives them.

  • When work aligns with what someone is intrinsically motivated to do, they engage deeply, push through obstacles, bring their best thinking, and stay. 
  • When it doesn’t, they perform adequately for a while, and then disengage, underperform, or leave. That pattern repeats every time a hire is made without motivational data.

SHRM puts the average cost per hire at $4,700, with an average of 42 days to fill a position. The U.S. Department of Labor estimates a bad hire costs at least 30% of the employee’s first-year earnings. For a $60,000 role, that’s $18,000 — before accounting for productivity loss, manager time, team disruption, and starting the hiring process over again. 

A SHRM survey of more than 2,100 CFOs found that 95% say a poor hiring decision impacts team morale, with more than one-third saying morale is greatly affected. The costs are high, and they’re largely preventable.

What a skills-first hiring process misses

A typical interview surfaces what candidates can do and have done, and how they’ve done it. It rarely surfaces why they’ve done it — what they found deeply satisfying, what energized them at their best, and what kind of work they could do for a long time without even one minute of the work feeling like a grind.

That “why” lives in the specific Motivations and Motivational Dimensions that predict sustained performance in ways that skills, experience, and personality assessments can’t. 

Being good at a certain type of work and actually enjoying the process of doing that work are not the same. An employee can be good at something and still not like doing it. That means someone can be technically qualified and personally likeable, and still be fundamentally misaligned with what a role actually demands. 

For example, if a role requires sustained independent focus and a candidate is wired to operate through collaboration and relationship-building, that misalignment will show up in performance, output quality, energy, and eventually retention.

The three dynamics your hiring process can’t afford to ignore

Effective hiring decisions require three motivation-driven checkpoints that most organizations ignore completely or collapse into a single interview conversation — and that rarely works out.

  • Job fit addresses whether the role’s demands align with what motivates the candidate. Beyond whether they can do the work, the question is whether the work will sustain them over time. 
  • Manager fit examines whether the candidate’s motivational profile is compatible with how their potential manager leads, communicates, and operates. 
  • Environment fit looks at whether the candidate’s wiring complements or creates friction with the existing team’s motivational makeup.

Gallup research found that organizations selecting people who fit their roles psychologically see 20–40% fewer managers and skilled employees quit compared to those that don’t. That result comes from job fit, manager fit, and team fit working together — all three of which require motivational data to assess accurately.

How MCode makes job fit practical

The MCode Job Fit Report brings motivational intelligence directly into your hiring process. Each report evaluates up to 15 candidates across job fit, manager fit, and environment fit, using their MCode assessment results. It generates the motivational data interviews alone can’t surface, and provides custom interview questions for each candidate that probe potential friction points that could derail an otherwise strong hire.

At just $19 per candidate, the MCode Assessment gives human resources a complete motivational profile grounded in each person’s own achievement stories. No hypothetical questions. No forced-choice personality categories. Precise behavioral data on what drives each person to do their best work, and where misalignment is likely to show up.

The result is a hiring process that still evaluates skills and experience, and adds the one dimension that determines what happens after the offer letter is signed.

Measuring what predicts success

Hiring is a high-stakes, high-cost function that most organizations still execute on incomplete data. When 89% of new hire failures come down to motivation, temperament, and attitude — and those things are measurable — continuing to hire without that data is a risk that doesn’t need to be taken.

The Job Fit Report and MCode Assessment integrate into your existing process, give candidates a better experience, and give your team the decision intelligence to hire not just for what someone can do, but for whether they’ll thrive doing it. That’s the difference between a hire that looks right on paper and a hire that works.

See how the MCode Job Fit Report fits into your hiring process, or take the MCode assessment to experience the data firsthand. Or, reach out to talk with our team about your team, and see a demo of all things MCode.

Chief Marketing Officer, Jennifer Bourn

Written by Jennifer Bourn

Jennifer is an Orchestrator who brings 26 years of expertise and experience in branding, design, copywriting, and 21 years as an agency owner to her role as Chief Marketing Officer at Motivation Code.

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