Motivation Code Forums Sales & Marketing Marketing MCODE to Current and Potential Clients Reply To: Marketing MCODE to Current and Potential Clients


Hello Julie and Richa;

I just e-mailed each of you individually and attached two images you can utilize for marketing purposes. Please do give us feedback and let us know if you have any requests and we’ll do our best to provide those as I’m certain others will want them.

As far as how individuals are marketing this, here are some thoughts I hope you find helpful:

1) Organic: Many practitioners simply bring in the MCODE™ assessment into their current coaching brand. This approach would simply mean that at your client intake you would simply say “As a foundation to our coaching work together, I invite all of my clients to experience the Motivation Code, a powerful tool that will help you to understand why you do what you do and how you show up at your best etc…”  Or perhaps in response to a particular need in the client you believe MCODE™ would address, you would simply say: “I think if you were to unlock your unique motivational pattern, this challenge would take on a whole new perspective. I would like you to consider that etc…”

2) Formal Identification: Add the MCODE™ Certified Practitioner badge to your website or profile. This will raise visibility and curiosity.

3) Resource Portal: You can leverage the Coaching Curriculum in the resource portal to provide a great scope and sequence for marketing MCODE™. Here is the direct link:

The workshop curriculum can be marketed directly as well.

4) “Coming soon….”: We are hard at work building some great assets that our community can utilize. Marketing materials for you to utilize is a part of this, so stay tuned! We’re only going to be providing more value.